Are you getting traffic to your online store but actually struggling to convert those visitors into sales?
Every online marketer’s knows getting traffic to their online store is actually one of the hardest things to do. Congratulation! You’ve got traffic but no sales and we going to fix it. With a few simple twists you should be able to convert those visitors into paying customers. To turn your visitors into paying customers you need to increase your conversion rate.
This is how it works, for an example, if you’re getting 100 visitors on one particular products page each month and you have a conversion rate of 2% it means that 98% of the visitors or 98 people will leave your store without buying anything. Right?
100 visitors = 2 sales and 98 visitors not buying that is 2% conversion rate
At the end of the month, you will make 2 sales of this particular item but if we switch to a 6% conversion rate it means that only 94% of those visitors are going to leave without buying anything or that you will be making 6 sales of this particular product. It doesn’t seem like it’s a big difference but it does add up because if for example, this product was $75 in the first case the 2% conversion rate you’re only making a $150 a month from that product but if you can get your conversion rate up to 6% you’re making $450 a month from that particular product without increasing your traffic.
How do we actually bring that conversion rate up?
First thing you need to look into the quality of traffic and that means if you are bringing traffic to your store that’s not relevant to your products and if you’re showing your products to the wrong people then these people not going to buy your products. And to fix that you need to identify your ideal customer. For example: gender, age group, married or single, which country, personal style, what convince them to buy and etc. This guide will help you to really get it right and it’s important because once you’ve identify you’ll be able to seek the right keywords to attract the right type of customers. You want the type that ready to click on the Buy button to your online store.
Second element is, you need to look into is your product images. That is the most important thing to increase your sales online and the reason for that is simple. Visitors can’t touch and see your products and they’re buying according to what they see on the pictures so you need to make sure that you’ve got really high quality professional looking images whether you want to do it yourself or invest in a professional photographer is your decision.
Therefore, ensure that you have bright pictures that represent your products accurately with a plain background, it could be white or it could be colorful depending on your friendly and lifestyle shots. This really helps your customers visualize the product with some imagine getting it and using it if you’re not so sure about your picture.
Thirdly, you want to look at your product description. In your product descriptions we don’t want to focus on the feature instead you want to write about the end benefits of your product for your customer instead of writing this “ring is adjustable”. You could rephrase to, this “ring fit comfortably on any finger”
The last element is your pricing strategy. It is proven if you can sell your products at a cheaper price then you’re more likely to sell more of it and in some way that kind of makes sense. However, it’s not always how it works. Pricing should be a strategic decision and cheaper doesn’t always mean more sales. It’s about the branding and the perceived value of your products in the eyes of your customers.